'Gone are the days when smooth meant limp, poker straight hair. The revamped TRESemmé Keratin Smooth Collection, now with a color-treated system and enhanced hair smoothing products , is specially designed to fight frizz, detangle knots, boost shine, add silky softness, and tame those pesky flyaways'. 

JPML worked with Big Sync and Cut and Run to provide the perfect sound track to TRESemmé's worldwide campaign.