Amazon France, in association with Intel, use this playful advert, a warm and humorous throwback to early PC-based computer games, to promote their quick service and enviable range of light and efficient notebooks.
JPML created a fun soundtrack complete with jokey sound effects to complement the colourful, primitive visual, contrasting the frantic daily grind of the poor chap with a gigantic old beast of a laptop with the acrobatic ease and serenity afforded to the Amazon customer who went for a newer Intel model.
The music and visuals really tie together perfectly, driving home the light tone and knowing nostalgia of the advert.