It’s the Final and there’s no excuse for missing the biggest match of the season. Jose has busted every excuse for missing Champions League games… Except one.
Poke London created a tongue-in-cheek campaign to encourage fans to organise meet-ups to watch Champions League games, and enjoy a few Heineys while they were at it. It’s all fun and games with Mourinho, sporting comfy dad-slippers, attempting to motivate viewers to prioritise the more important things in life: beer and football.
The playful tone required a bombastic music choice. With a nod to the epic Champions League theme music and the unwavering dedication of Mourinho to the cause, a tense orchestral score was judged a perfect match.
After a few library searches that didn't quite hit the spot, we created a bespoke composition - an epic, orchestral number, complete with choppy strings and horn blasts to move the viewer to comply with José’s dogged demands. This ad went on to win bronze at Cannes Lion 2017.