JPML
Touch. Made Powerful.
Huawei's moving advert explores the power of touch through the story of blind painter, John Bramblitt, who has taught himself to paint using touch alone after losing his sight.
 
We provided a powerful, moving library track to match the stirring, hopeful tone of the advert. Rousing, emotional piano builds, the player’s touch growing more powerful and assured throughout, mirroring the artist creating swirling canvases of colour and movement, using his fingers and brushes to achieve contrasting strokes and flourishes. Music and visual build to a subtle and beautiful climax, reflecting the human ability to overcome obstacles, prevail and even thrive in the face of adversity. 
 
We are extremely proud of the power of this musical/visual combination, directed by Juriaan Booij for Ogilvy and Mather agency. 

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