JPML
A campaign targeted at peak ‘cat video’ times 
The world's first strokeable cat video. A digital game which rewards you in Sheba discount codes for obeying.

Working methodically with AMV BBDO the brief was to create something that was a little trippy, fun, a tiny bit disconcerting and totally cat like. 

The result is "Cat Fandago" which is what you get if you mix Twin Peaks with cats.

You can play the game here:
http://w3-digital.com/test/html-test/sheba-uk/strokable/v04/
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