A celebratory campaign expressing gratitude to the community of Monica Vinader women and paying tribute to their unique sense of style and individuality. 

We were asked to offer upbeat, positive, contemporary and stylish music to complement the loving, inspirational atmosphere of the advert. The same bubbling electronic track was used across all the videos, a recurring theme in different iterations, a delicate thread tying together these women’s stories…like their shared love of Monica Vinader.

Made by Creative Blood Agency and producer Sally Hughes, featuring six modern women chosen from an open casting call to talk about their own approach to style, and how the everyday beauty of their much-loved Monica Vinader pieces gives them power, confidence and inspiration to face the day ahead.