Video: Warning graphic content

Video: Warning graphic content

Duty of Care subverts first person shooting games by showing the horror of war through the eyes of Nima, a nine-year-old girl. 

The situations in this video are drawn from real-life testimonies of children in War Child’s projects across Africa and the Middle East, who have witnessed and experienced unacceptable violations to their rights.

Providing protection can reduce and prevent atrocities against children. Yet a shocking new statistic released by War Child UK reveals that less than 3% of humanitarian funding is spent on protecting children in war zones, despite them making up more than 50% of the population. 

War Child UK knows, from over two decades of expertise in the field, that child protection interventions in war save lives and that children and their families prioritise their safety and education above even the most basic needs such as food and shelter. 

The simple truth is, whilst food, water and shelter are daily necessities, they do not keep a child in war safe from harm.

The medical kit in the video demonstrates that these tangible forms of aid are offering a cure to only part of the problem – they cannot treat trauma, and they cannot stop the violent acts that cause the trauma in the first place. 

The HELP campaign is urging the world to stop neglecting the needs and rights of children in war.

Find out more about the HELP campaign at: https://www.warchild.org.uk/what-we-d... 

The creative team behind the video were Heydon Prowse from BBC3's The Revolution Will Be Televised, Creative Directors Guy Davidson and Daniel Clarke from London-based agency TOAD, Director Daniel Luchessi and the post production team at H&O and OgilvyOne.