The satirical Lifefaker series pokes fun at the veneer of perfection of our online profiles, pointing out the fakery behind much of the #blessed daily posts.

To reinforce the sense of comfort in conformity, JPML worked closely with the creators to find the ideal ‘stock music’ sound with a hopeful, earnest piano track to complete the picture of perfection. 

The video takes the form of a talking heads confessional, with believers in the Lifefaker service extolling the virtues of the ‘I Found Love and Babies’ package and proclaiming that Lifefaker turned their lives around for the better. Lifefaker was created by Oliver Frost with Sanctus, a mental health start-up.