With around 40 million passengers annually, Munich Airport is the second busiest passenger airport in Germany and seventh in Europe. It was Europe’s first airport to be granted five-star status for its extraordinary standards in hospitality, services, and navigation. 

The Sound Agency invited JPML to work closely with Munich Airport’s marketing team to create a fresh, exciting audio identity, and are in the process of implementing that sonic DNA throughout the both real and virtual airport spaces.

JPML created a unique workshop with multiple agencies and Munich Airport's brand team to crowdsource their sonic logo, and then created core brand music that translated into sound values and attributes of the airport’s character as an experience platform.