Arm is the quiet gargantuan in the room, with 230+ Billion Chips in everything from sensors to smartphones to servers. The phone you are using probably has an Arm chip in it. And they are slowly making themselves known to the world. 

The Sound Agency invited JPML to work closely with Smyle creative agency and Arm's Head of Brand to create a fresh, exciting audio identity for their upcoming conference, incorporating an audio ident riffing with the slogan "On Arm" to coincide with a new brand awareness video. In all parts of the process implementing a sonic DNA throughout various audio assets to make sound a key factor in a congruent brand message.